As Creative Director at Huge, Sean Metcalf led a team of product designers to help transform the digital business of PGA.com. The objective was to transition a stagnant, media-centric business model into a subscription-based service. Our product connects golfers with PGA Professionals and enhances the coaching + player development experience through a coaching app.

The new PGA.com acts as a destination that allows golfers to find the right coach, book lessons, set goals, and manage progress. We designed a dashboard experience that also empowers PGA professionals with the tools they need to manage their students & personal business. All photography intended for placeholder and directional purposes only.