Emberhaus came to House Metcalf mid-prototype — before the brand had a name. That early access shaped everything: we weren't just designing around a product, we were helping define what the product could be. Custom finish collections, thermometer design, industrial branding, packaging — our influence carried into the object itself. From there, we built the full commercial infrastructure — brand identity, GTM strategy, eCommerce platform, B2B portals, email, social, digital media and launch campaigns, and unboxing experience — around a single conviction: Fire Therapy. Working alongside Sunday House, we translated that ethos into a series of films. Today we remain an embedded partner, connecting Emberhaus with the discerning homeowners and the architects, designers, and builders who won't let an outdoor kitchen be an afterthought.